Webmasters who own PBNs take part in covert activity. They need to conceal their network from prying eyes. Because of this, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of these PBN owners put a great deal of faith in their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered perfectly, then those PBNs could easily get discovered as well as their backlinks will be worthless. Remember additionally that the way that PBN owners block bots from crawling their internet site is actually by updating the robots.txt file. But there’s no written law saying any business has to obey what’s in the robots.txt file!
Worse, bots are able to see what’s inside the robots.txt file. When it looks like the site is blocking a lot of bots from crawling, which may in and of itself become a sign to Google that this website is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren’t managing a charity. You’re going to have to pay for your backlinks. Exactly how much do you want to pay? That depends on the standing of the PBN owner and whether or not you’ve got your hands on the promo code. Generally speaking, expect to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink can come from a different domain on the PBN.
In return for the money, you’ll often get virtually no evidence the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a list of pages with backlinks, you’ll just get a summary of domains including your links with TF/CF info for every domain.
Another reason to try PBNs and acquiring backlinks: it’s usually the case that they’re run by one individual who has hardly any free time. As a result, the PBN webmaster “creates” content for you by just spinning existing content on the web. If you’re unfamiliar with the idea of “spinning,” it’s a way that some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s frequently the case that spun content seems like something authored by a young child in Kindergarten. If Google detects poor grammar inside the article that links to your site, you can bet it is going to devalue the web link. When that happens, you won’t get anything for the investment you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you get will usually wind up in an article that merely has about 300-350 words. Put simply, PBN owners do exactly enough to obtain some qunpqg juice. That doesn’t look authentic, plus it probably isn’t going to fool Google for considerably longer. Keep in mind that you’ll see far better SEO benefits with longform content, that is rarely offered once you purchase backlinks.
We’ve already highlighted a few ways that Google can determine if you are buying backlinks. First, it can check if the site is trying to cover its tracks digitally. Second, it may get on the spun content.
There are other ways that Google knows, though. As an example, a number of your backlinks is probably not relevant. If you purchase a backlink on a website that handles pets and it points in your site that’s information on auto repair, Google’s algorithm will notice that. The backlink won’t appear “right.”
Also, in the event you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be certain the folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can find a vendor that’s selling backlinks, so can Google.