Most AdWords Management companies want you to believe that AdWords management is all about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small part of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain miles away from AdWords management companies that go so on regarding their “niche research”. Keyword research can be VERY expensive if it’s not done the right way. I see it being a crutch for many AdWords management companies. In the end, how hard can it be to construct a big keyword list, sit back and watch being a client spends countless dollars testing out a new list then simply just seeing which search terms are profitable or otherwise.
My point is keyword research is something which is very cost efficient and fails to require a lot of wasteful spending. Additionally it is something that should be done very gradually to avoid wasteful spending on considerable amounts of keywords that don’t convert into sales or clicks. (This would damage your campaign history too).
Watch Out- In the event you come across a company that discusses keyword research without suggesting about the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what it takes to protect your wallet from wasteful spending, 2) They’re not doing much work to suit your needs…In Any Way.
AdWords Management is not really All About Market And Keyword Research
In reality Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management simply because Google HATES campaigns that have little if any adgroup relevancy. No matter how several hours it requires to set a campaign up like this, even if it a whole new keyword list your campaigns ought to be set on top of perfect relevancy. Each keyword should be placed into an adgroup all alone or either be placed into an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s a crucial element of decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how often lack of ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, needless to say and expects to see that your ads are perfectly related to the keyword which had been searched on. Every one of your keywords an advert written particularly for that individual keyword using the keyword searched on appearing at least twice within the ad. Why don’t AdWords management companies tell you about this? It is a crucial element of market and keyword research! Initially you will receive sorry results and high click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Market And Keyword Research” if you’re contaminating the research with ads that do not convert which be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a great deal to do with market and keyword research. Consider it… Exactly what is the complete purpose? The goal of market and keyword research is to locate which keywords are:
A-Profitable (Are People searching under this keyword looking to purchase my product?)
B-Inexpensive- (Providing a fantastic return on the click cost investment)
C-HORRIBLE – (You need to find which keyphrases are not bringing you targeted visitors and sales. You know, the ones that cost so much money but don’t bring in a dime. You need to find these terms and DELETE them.)
Landing Page Relevancy is where with a mixture of special programming and Search Engine Optimisation, you are making your landing page perfectly relevant to your keyword list. This keeps customers on your own site longer and makes Google charge you far lower costs per click. Whatever you do make certain you don’t fall for the “Market And Keyword Research Speech” most AdWords management jmegga are giving as it is “nothing” without the strategies I mentioned above.
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