Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to offer reporters and bloggers the key ingredients for a story in an immediately scannable and digestible fashion. The SM release has become successful since it capitalizes on three converging trends:
1. The emerging use of multi-media content because of increasing bandwidth and easy content creation.
2. The increasing emphasis on search engine optimization of media releases. After all, isn’t Google just the world’s most powerful reporter?
3. Email has produced a deluge of pitches and writers can’t read one thousand narrative pitches daily. The zpr johnwayne allows them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Until Now. The hang-up with social networking releases has become actually getting them built. Most PR people are not Web programmers, and the very nature of the items makes a social media release useful (tags, links, multi-media) causes it to be tricky to complete if your definition of hi-tech is inserting a footer in Microsoft Word.
Historically, the very best social media releases have essentially been customized landing pages, such as this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you do have a Jim Beam budget along with a Web programmer hanging around, building a killer SM release continues to be tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I prefer PRXBuilder’s SimpleSMPR with this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine is out to modify all of that. Their slick, exceptionally easy online social media marketing release creation engine is by far the most effective I’ve seen. Literally, basically if i took the time to explain just what a “tag” was to my 9 year-old, she could make a release (it would most likely be about ice skating or even the dresses on The Titanic). Click a control button and you will have a beautifully formatted, all linked up social networking release ready for distribution.
Distribution Included – n accessory for enabling you to create zpr affiliate reviews course profile, PitchEngine enables you to easily distribute it too, by typing in whom you want to send it to (via email, Twitter, FriendFeed, Facebook). All releases created within the system automatically can be found in the PitchFeed, a stream of current pitches which can be accessed by reporters and bloggers on site or via RSS.
All Of This, And It’s Free – Right now, PitchEngine is 100% free, which is of course a ridiculously great deal. I suspect they’ll be going to a Freemium model at some time, with advanced features costing some dollars occasionally. For those PR firms and client-side PR 2. and social networking managers, PitchEngine will be the new social media release champion, plus an indispensable tool within the new media arsenal. Take a look.
PitchEngine is actually a Saas-based tool for social media marketing press releases. According to their website, inside the era of multimedia rich websites, text just isn’t enough. Word docs could only do this much and email attachments are pretty clunky.
Today, you need quick, engaging content and PitchEngine makes it simple to produce. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for your modern communicator.
How can it help my small business? The previous method for companies to communicate would be to write a typical (read: boring) press release, throw it out over a newswire, and hope the story gets picked up. But PitchEngine is a small company tool (that big businesses use too) that changes the video game.
Whether you’re announcing a whole new services or products, possess a fun promotion, have formulated an awesome video, or simply possess some noteworthy news, PitchEngine enables you to create fun, engaging social networking pr releases. You can include pictures, videos, thumbnails related links, tags, and everything is shareable on Facebook, Twitter, and more. Look at this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social media marketing press announcements you publish will not only help bring awareness to your business, it will also help create juicy inbound links to your site, which is perfect for Search Engine Optimisation (SEO) and increasing overall traffic!
How much can it cost? The great thing is that PitchEngine is a small business tool that’s priced for affordability. It is possible to create unlimited owner of joyetech, zpr for free, but they will not be published on PitchEngine.com.